The AI Revenue Engine Program: Marketing & Sales

Sample Module Goal: Understand how AI drives revenue through Hyper-Personalisation (Marketing) and Operational Efficiency (Sales), and how to apply these concepts.

Target Audience: Sales, Marketing, and Revenue Operations Professionals/Managers.

Key Highlights:

AI in Marketing: Understanding & Creating

1. Storytelling Hook & The Core Shift

2. Interactive Polls

3. Predictive Analytics & Real-World Example (The "Understanding" Phase with Example (Netflix/Spotify))

4. Marketing Use Case: Content Creation & Optimisation

5. Content & Creative Generation (The "Creating" Phase)

AI in Sales: Efficiency & Prioritisation

1. Scenario-Based Analysis (SBA): The Overwhelmed Sales Team

2. Sales Copilots & Automation (Efficiency)

3. Sales Use Case: Copilots & Automation

Strategic Checkpoint & Conclusion

1. Interactive Checkpoint Test

2. Ethical Imperative and Conclusion

3. Project-based 'AI Prioritisation Challenge'

4. Action Plan Generation

Authoring Tools:

• Articulate Rise 360

• HeyGen

• Canva

• Miro

• HTML5/React.js